Media marketing covers a wide range of marketing activities and at a high level refers to advertising delivered through digital media such as search engines, websites, social media, email, and mobile apps.
Media marketing is a powerful and neccessary way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through the likes of Facebook, Twitter, Instagram, and Pinterest and you could be missing out!
Clever media marketing can bring remarkable success to your business.
SEARCH ENGINE OPTIMISATION (SEO)
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
In search results Google and other major search engines display links to pages that are considered to be relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.